Here are my top three predictions for growth areas in digital for 2011:
1. Video – more companies are truly going to embrace the use of video for the richness of experience it provides and the search engine optimization benefits it brings.
2. Mobile Platform development – more groups are going to think about how mobile platforms fit into their overall strategy. This will be driven more by tablet devices than smart phones.
3. Strategy – more companies are going to take a step back and think about how to better tune their web strategy. As competition heats up and more companies compete for web "share of voice" strategies will need to tighten up to better compete.