Optimal iQ Blog

Gathering Customer Insight

Posted by: Jason Smith on 6/2/2011
Here is an interesting article on how Twitter is used as a QA tool.  http://mashable.com/2011/06/01/twitter-qa/
I have been working with a couple clients lately to get customer opinions on different topics: service, preferred info channels, etc.  With thoughts of customer opinions on the mind this article jumped out at me.  As we get deeper into the era that the customer is in charge and their perception is reality we need more and better resources for determining what really drives consumers.  Harvesting info from Twitter and sources like Twitter can be a great way to gather those needed pieces of info.  
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