If you read many business publications you may have noticed that the term "innovation" is showing up on a more regular basis. A common belief seems to have emerged that innovation can't stand apart from technology development. Michael Schrage has a great blog post in the Harvard Business Review that warns readers of the folly of innovation snobbery. I have pasted an excerpt below followed by a link to the full article, enjoy:
Do you believe silicon chips are superior to potato chips? That Amazon and Gilt Groupe are inherently more entrepreneurial than Wal-Mart or Tesco? That McDonald's or Pret a Manger is less open to disruptive innovation than El Bulli? If you believe any, or all, of those things, then you're not a business sophisticate, you're an innovation snob. For shame. Be warned: uppity attitudes undermine companies and careers.